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If Google completely removed the “proximity” factor from local results

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Ethan Cladwell Helping Hand

1 month ago

Hey everyone, curious to get your honest take on this:


If Google completely removed the “proximity”...

Hey everyone, curious to get your honest take on this:


If Google completely removed the “proximity” factor from local results tomorrow… would your client still rank?


I’ve been thinking about how much we actually rely on location vs. real topical depth, authority signals, and trust-building across the web.


It made me step back and look at how well my clients’ profiles would perform if distance wasn’t part of the equation — and honestly, it’s a gut check.

How would your current strategies hold up?

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Answers (3)

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Celia Winslow

1 month ago

Such a solid gut-check, Ethan. A few of my clients might slip without proximity, so definitely rethinking how much weigh...

Such a solid gut-check, Ethan. A few of my clients might slip without proximity, so definitely rethinking how much weight we’re putting on real authority vs. just location.

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Abraham Deri

1 month ago

If proximity was off the table, most rankings would come down to who’s actually built real topical depth and authority.

If proximity was off the table, most rankings would come down to who’s actually built real topical depth and authority.

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Priya Sharma

1 month ago

Definitely a gut check. Without proximity, only strong authority, relevance, and trust signals would stand. It’s a solid...

Definitely a gut check. Without proximity, only strong authority, relevance, and trust signals would stand. It’s a solid reminder to build beyond the map pack.

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