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Hey everyone! πŸ‡¨πŸ‡¦

With Google's latest core updates, standard GBP tricks aren't cutting it like they used to. For enterprise local, media outreach and digital PR are definitely doing the heavy lifting now.

Quick question: what’s one old local SEO tactic you’ve completely dropped this year?

Riya Joshi

Agreed Alisha , PR and authority signals are winning over old GBP tricks now.

We completely killed off stuffing city names into GBP business titles like "Julien's Plumbing Best Plumber Cheap Local Drain Cleaner Chicago."

At this point Google slaps those so fast it feels like playing Russian roulette with a five star listing πŸ˜†Building actual press links takes longer but at least we do not wake up to a suspended profile because we tried to optimize like it was 2012 πŸ˜