How strictly are you mapping social links inside the GBP dashboard?
In my experience with recent local ranking changes, I noticed a strong correlation between linked, active social profiles and Map Pack stability during algorithm shifts. Google is aggressively cross-referencing brand activity across platforms to verify entity trust. Are you automating social sync for your client listings yet?
We strictly map all supported platforms (Facebook, Instagram, X, LinkedIn, YouTube, TikTok, Pinterest) natively during onboarding, while backing it up with sameAs Schema on the site to reinforce the brand graph.
Are you managing social updates across your client profiles using an API wrapper like Zapier/Make, or leaning on dedicated local SEO platforms?
Admin I do native mapping plus same as schema. Mostly use dedicated local SEO platform, Zapier only for custom automation.