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Driving directions vs basic geotagging for Map Pack rankings?

In my experience optimizing GBP profiles, I noticed that localized route embeds pass much stronger proximity signals than standard photo edits. How are you testing driving direction nodes for client accounts?

Community Admin

EXIF geotagging is pretty much dead weight now, whereas driving direction triggers act as actual proximity conversions in our experience..

Roma Jasinska

Admin EXIF era is pretty much over tbh, driving direction triggers are where the real conversions are at now.