Geo-tagging images alone won't rank local sites
Embedded image metadata is ignored by Google, but using structured image schema tied directly to your local business entity passes clear location context. Are you using schema-level image markup for local clients?
Schema level markup is definitely better. From a sales side, clean entity signals help get the right local buyers to the page faster.
Abrar Hossain Exactly Abrar. Entity signals via schema beat geo tags every time.
Try investing time as needed. Don't waste much time on focusing image optimization where the images are not in results on first page for a specific niche.