We are looking for a skilled Google Business Profile (GBP) SEO specialist to help improve our local search visibility and bring more calls, direction requests, and walk-in customers through Google Maps.

Our business already has a verified Google Business Profile, but we need an expert who understands local ranking factors and can optimize it for better performance in the local 3-pack results.

Responsibilities:

Audit our current Google Business Profile for accuracy and optimization gaps

Optimize profile details: business name, categories, description, and attributes

Research and integrate local keywords in titles, descriptions, and posts

Add optimized photos, Q&A, and service lists

Create and schedule regular GBP posts for better engagement

Build and clean up local citations across directories

Suggest or implement strategies to improve reviews and ratings ethically

Provide a monthly report showing ranking, impressions, and engagement improvements

Requirements:

Proven experience managing and optimizing Google Business Profiles

Solid understanding of local SEO ranking factors

Experience with local keyword research, citations, and schema markup

Familiar with tools like BrightLocal, Whitespark, Ahrefs, or Google Search Console

Ability to show case studies or ranking examples of previous GBP work

Deliverables:

Detailed GBP audit report

Optimized business profile

List of targeted local keywords

Citation report (new or corrected listings)

1-month performance report (ranking + insights)