About Me
I specialize in the technical side of local SEO, the part most people overlook but that quietly determines whether search engines can actually understand and trust a business. My background in computer science shapes how I approach every project: audit first, fix the root cause, then validate that it actually worked.
My core focus is structured data and schema markup, technical audits, and search visibility diagnostics. I don't just tell clients something is broken, I show them exactly what's missing, why it matters, and what changes once it's fixed. I work best with businesses that want their SEO built on a solid technical foundation, not just surface-level content changes.
My Skills
Work History and Feedback
Technical SEO & Schema Markup Case Study
Experience
March 2021 - Present
Technical SEO Analyst – Freelance
Providing technical SEO and structured data support for local and regional businesses, with a focus on search visibility audits, indexing health, and schema implementation.
- Conducting full technical SEO audits, including crawlability, indexing, and site structure
- Implementing and validating schema markup (JSON-LD) for local businesses
- Diagnosing search visibility gaps using competitor and ranking data
- Tracking keyword and ranking performance to measure the impact of technical fixes
Skills: Technical SEO, Schema Markup, Search Visibility Audits, Rank Tracking
Education
BSc Computer Science
University of Waterloo
September 2016 - Present
Be the first to work with this freelancer.