adriele_amaral

• Develop on-page SEO and content strategies for betting verticals with Brazilian publisher partners, including FogãoNET and Correio Braziliense. • Conduct keyword and competitor research, search-intent mapping, SERP analysis and content-gap assessments; create briefs and optimize commercial guides, reviews and comparison pages. • Improve content architecture, internal linking and page relevance; investigate indexing and performance issues and recommend actions with editorial and technical stakeholders. • Develop the on-page SEO plan for the OneFootball South Africa betting vertical, including local keyword research, competitor analysis, site structure and editorial guidance. • Track clicks, impressions, CTR, rankings and indexing trends to prioritize content updates and new opportunities.

• Directed SEO strategy for an international digital project covering Spain, Latin America and Brazil, across on-page, technical and off-page priorities. • Owned keyword mapping, content architecture, technical assessments, internal linking, competitor research and organic growth planning across regional markets. • Managed remote freelance writers, setting briefs, production priorities and editorial quality standards. • Adapted strategies to local languages, search behavior, SERP competition and commercial opportunities; monitored organic performance to guide execution.

• Defined SEO, content and growth strategies across an international portfolio, including Outlook India and work with LATAM, Japan, Nigeria and Canada Ontario markets. • Led Content Managers and writers; aligned execution with commercial, technology, design and UX teams, including site innovation and monetization initiatives focused on acquisition and first-time depositors (FTDs)

• Develop and execute SEO and content marketing strategies for brands, agencies and digital publishers across multiple industries, including home décor, e-commerce, technology, healthcare and iGaming. • Delivered SEO and content projects for major brands, including Leroy Merlin, Riachuelo and Portobello, focusing on organic visibility, content performance and user acquisition. • Conduct keyword research, competitor analysis, content gap assessments and information architecture planning, developing topical clusters, internal linking strategies and on-page optimization initiatives. • Produced and optimized over 8,400 SEO articles and 1,000 landing pages, targeting organic acquisition, engagement and conversions. • Achieved first-page and #1 Google rankings for competitive, high-volume keywords across multiple industries. • Coordinate and train writers, editors and SEO professionals, establishing editorial guidelines, content workflows and quality standards. • Apply SEO tools and AI-assisted workflows to streamline research, performance analysis, content optimization and reporting. • Work with international projects and multicultural teams, adapting content strategies to different audiences, languages and search behaviors.