Certificate
Course completed by
Mark Reyes
Issued
October 3, 2026
Certificate ID
386e3f383e639fd4
Skills
Audit local business profiles across Google's 3 Local Ranking Pillars: Relevance, Distance, and Prominence. Optimize primary and secondary GBP categories without triggering keyword-stuffing penalties. Connect eligible social media channels to establish sitewide NAP and brand consistency. Align on-page local landing pages, meta tags, and schema markup directly with GBP service definitions. Manage complex technical configurations, including Service-Area Business (SAB) address hiding and phone tracking verification. Execute policy-compliant suspension recovery workflows and report negative review extortion scams. Analyze profile performance metrics (calls, directions, clicks) to identify and fix conversion bottlenecks. Execute the complete 7-Step Local SEO & GBP Audit Framework.