We are looking for a skilled Local Paid Advertising & LSA Specialist to manage and optimize local search acquisition campaigns across our regional Real Estate & Property Services portfolio.

The primary objective of this role is to scale high-intent lead generation using Google Local Services Ads (LSA), geo-targeted Google Search campaigns, and local pay-per-click strategies tailored for competitive property markets.

Key Responsibilities:
LSA Setup & Optimization: Manage Google Local Services Ads profiles, budget allocations, lead disputes, and review workflows to maximize local trust badges and top placement.

Geo-Targeted PPC Campaigns: Build, monitor, and scale hyper-local Google Ads campaigns targeting high-converting buyer/seller and property management keywords.

Lead Quality Management: Track cost-per-lead (CPL), audit incoming calls/inquiries, and optimize bidding strategies for maximum ROI.

A/B Testing & Ad Copy Creation: Craft high-converting ad copy, ad extensions, and localized assets for regional campaigns.

Performance Reporting: Provide structured weekly reports detailing spend efficiency, lead conversion metrics, and tactical recommendations.

Requirements & Qualifications:
Proven experience managing Google Ads and Google Local Services Ads (LSA) (Real Estate or Local Service Industry experience preferred).

Strong understanding of geo-fencing, zip-code level targeting, and local bidding strategies.

Experience with call-tracking tools, lead verification, and Conversion Rate Optimization (CRO).

Ability to work independently with strong communication and weekly updates.

To apply, please share relevant case studies or past experience showing reduced CPL and successful LSA/Paid search management.