Swapnil N

• Search Strategy: Lead the full SEO and GEO strategy for the brand, targeting organic rankings, search appearance, Domain Authority, and visibility in AI/LLM-generated results. • Team Leadership: Manage a team of five — three content writers, one SEO specialist, and one website developer — setting priorities and reviewing delivery against the search roadmap. • Technical SEO: Run full-site audits and resolve crawl and indexation issues, covering Core Web Vitals, site speed, mobile responsiveness, schema markup, XML sitemaps, and site architecture. • Keyword & On-Page: Optimize metadata, page content, internal linking, and landing pages across treatment and condition sections, guided by keyword research and search intent. • E-E-A-T & Health Content: Strengthen experience, expertise, authoritativeness, and trust signals across medical content to meet the stricter quality standards search engines apply to health topics. • Generative Engine Optimization: Refine content, entity signals, and structured data so the brand is surfaced and cited in ChatGPT, Gemini, and Perplexity responses. • Off-Page & Local SEO: Grow Domain Authority through high-authority link building and backlink audits, and run local SEO to strengthen visibility for the treatment center. • Analytics & Benchmarking: Track rankings, organic traffic, and AI/LLM visibility in GA4, Google Search Console, Ahrefs, and SEMrush, and benchmark against competing treatment providers to locate ranking and visibility gaps.

• Client SEO Strategy: Owned SEO strategy and delivery for healthcare, consumer, education, and manufacturing clients across three markets, setting priorities and roadmaps for each account. • Technical SEO: Ran technical audits across client sites and fixed crawl and indexation issues, covering Core Web Vitals, site speed, mobile responsiveness, schema markup, XML sitemaps, and site architecture. • On-Page SEO: Optimized metadata, content, internal linking, landing pages, and URL structure across client sites. • Link Building & Off-Page: Managed backlink audits, disavows, and authority-building campaigns to grow Domain Authority and referring-domain quality. • Keyword & Content Strategy: Led keyword research, competitor and content gap analysis, and search intent optimization in Ahrefs, SEMrush, Google Keyword Planner, and Similarweb to build data-driven content plans. • Content Writing: Wrote, edited, and fact-checked SEO content across client accounts, structured for both traditional search results and generative AI visibility. • Client Reporting: Reported monthly performance using GA4, Google Search Console, Ahrefs, SEMrush, and Screaming Frog, turning findings into prioritized action plans. • Collaboration: Worked with content, design, and development teams, and managed client and stakeholder communication across concurrent accounts.