About Me
I am a results-driven Digital Marketing Specialist with over 6+ years of experience delivering measurable growth through Google Ads, Meta Ads (Facebook & Instagram), SEO, Google Maps Optimization, and full-funnel digital marketing strategies across local and international markets. I specialize in planning, executing, and scaling high-performance paid advertising campaigns by combining data analysis, creative testing, audience segmentation, and smart bidding strategies to maximize ROI and reduce cost per acquisition.
Beyond paid media, I bring strong expertise in technical and on-page SEO, local SEO (Google Business Profile optimization), conversion rate optimization, and email marketing automation to ensure traffic converts into revenue and long-term customer value. My approach is highly strategic and business-focused. I don’t run ads in isolation but build integrated marketing systems that align paid media, organic growth, and retention to drive sustainable, scalable results.
My Skills
Work History and Feedback
I will set up, manage, and optimize high-ROI Google Ads PPC campaigns
Fixed Price: $250
0 Sales
Experience
Present
Digital Marketing Specialist
1. Developed, managed, and optimized Google Ads campaigns, including Search, Shopping, Performance Max, Display, Google LSA and YouTube Ads, to increase conversions and maximize ROI.
2. Planned and executed Meta Ads campaigns (Facebook and Instagram), focusing on lead generation, e-commerce sales, audience targeting, retargeting, and conversion optimization.
3. Conducted comprehensive SEO audits, keyword research, on-page SEO, technical SEO, and link-building strategies to improve organic search rankings and website traffic.
4. Optimized Google Business Profiles (Google Maps) to improve local search visibility, increase customer inquiries, and attract qualified leads.
5. Conducted competitor analysis, audience research, A/B testing, and creative optimization to improve click-through rates (CTR), reduce cost per acquisition (CPA), and increase return on ad spend (ROAS).
6. Managed advertising budgets, monitored campaign performance, and implemented data-driven bidding and optimization strategies to maximize advertising efficiency.
7. Optimized website landing pages, product pages, and conversion funnels to improve user experience, generate qualified leads, and increase online sales.
8. Prepared detailed performance reports, analyzed key marketing metrics, and provided actionable recommendations to support business growth and marketing objectives.
Education
Bachelor's in Computer Science
Kenyatta University
September, 2010 - Present
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